Amsterdam, The Netherlands, XXth June 2016: Nikon’s COOLPIX range of compact cameras has a new addition that’s made for adventure at home or abroad – the 13.2-megapixel COOLPIX W100. You can swim or dive with it as deep as 10m underwater1, plus it’s shockproof to 1.8m2, cold-resistant to     -10oC3 and dustproof4, so it can be carried anywhere without a care.

Shoot high-quality photos and share instantly with SnapBridge, which automatically transfers images to your smart device for easy storage and social sharing while on the go. Utilising Bluetooth®5 low energy (BLE) technology, SnapBridge maintains a constant, low-power connection low-power connection between your COOLPIX W100 and your smartphone or tablet, to give you easy control over your photographic life. Full HD movies (1080p) with stereo sound are recorded at the touch of a button, with Electronic VR (Vibration Reduction) keeping videos smooth and clear.

Incredibly simple to operate, the COOLPIX W100 has dedicated one-touch buttons and an easy-to-use interface, plus a special children’s menu making it suitable for photographers of all ages. Select Easy auto mode to let your camera optimise all its settings for you, giving you great images every time, and you can frame shots clearly with the 230k-dot 6.7cm/2.7in TFT LCD monitor – even in low light or direct sunlight.

Perfect portraits have never been easier both above and underwater. The Smart portrait system activates features like Face-priority AF, which automatically detects your subject’s facial area and focuses on it, whilst the Underwater face framing takes shots automatically when it detects people’s faces in the sea or pool.

Introducing the new waterproof and shockproof camera, Mattias Hjortzberg, Product Manager for COOLPIX at Nikon Nordic, said: "The W100 is an ideal camera for the whole family, at home or on vacation. It's waterproof down to 10m, shockproof up to 1.8 meters and it is the perfect companion for you in the ski slopes at minus 10 degrees. When you have taken your pictures, you can easily make them even more fun by using the built-in filters and funny animations. If you would like to share your photos and videos, the camera will send them automatically to your smartphone or tablet via Nikon's innovative software SnapBridge. This is done wirelessly via Bluetooth Smart Ready or Wi-Fi. It’s enough to have your phone nearby when you have the Nikon SnapBridge app on the phone. The camera builds a constant connection to your phone through Bluetooth Smart Ready and the pictures are sent as you shoot them. To share fun and great photos has never been easier!"

Technical data:

• 3x optical zoom ( 30-90mm equivalent to 135mm format ) and 6x Dynamic Fine Zoom

• Electronic VR

• 13.2 megapixels

• 1080p video with stereo sound

• 2.7 " LCD screen

• 177g

• Wi-Fi / Bluetooth / NFC


1 JIS/IEC protection class 8 equivalent (IPX8: shooting enabled for 60 min underwater at a depth of 10m/33ft).

2 (Passed the NIKON drop testing condition, which is compliant with MIL-STD 810F Method 516.5- Shock).

3 Down to approximately -10°C (14°F.)

4 JIS/IEC protection class 6 (IP6X) equivalent.

5The Bluetooth® word mark is a registered trademark owned by Bluetooth SIG, Inc. and any use of such marks by Nikon Corporation is under license.


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